NO GIMMICKS
NO SHORTCUTS
NO APOLOGIES

RISE OF THE REAL CREATIVES
WE ARE SIDEQUEST

About

Sidequest is an independent global creative consultancy based in Seoul, South Korea. Led by founder & creative director Damon Kim, our team brings together multicultural creative directors, strategists, writers, designers, and video artists — each with international backgrounds and multidisciplinary expertise. We specialize in transforming bold ideas into reality, from concept to execution, for both global and local brands.

Experiences (Why Us)

From Seoul to the world, and from the world back to Seoul — we go beyond market entry. We take pride in being a cultural zeitgeist, connecting brands and consumers in every market through relevance and real connection.

  • Top Global Brands

    • Uber

    • Nike

    • Gillette

    • IKEA

    • Google

    • Red Bull

    • AB InBev

    • GORE-TEX

  • APAC Agency Partnerships

    • Special Group Australia

    • Wieden + Kennedy Tokyo

    • GREY Worldwide (WPP)

    • UltraSuperNew Tokyo

    • Geometry Global (WPP)

    • Innocean Worldwide

    • Cheil Worldwide

Services (What We Do)

1. Cultural & Consumer Insight → Finding Human Truth
Helping brands truly connect with consumers — not just through language, but through culture, vibe and relevance.

2. Creative Direction & Strategy → Developing A Big Master Idea
Leading creative direction & multicultural strategy for both global and local advertising campaigns.

3. Brand Storytelling & Content Writing → Constructing A Narrative Arc
Crafting original concepts and stories for brand content across all platforms.

4. Visual Art Production → Creating A Fully Immersive Brand Experience
Delivering world-class visual content through high-quality video, graphic design, and comprehensive brand and campaign toolkits.

Contact

Sidequest works without borders. We’re always just an email and a video chat away — ready to connect, create, and collaborate in real time, anywhere in the world.

Ask us anything:
info@sidequestseoul.com